MSNBC.com rolled out a dramatic overhaul of its website this week, aligning itself with a new web philosophy that challenges the traditional news emphasis on text. In what publisher and general manager Charlie Tillinghast calls “a major rethinking of what a news site is,” the site features web ads that are large and not only limited to the periphery. Text articles also share equal footing with photos and video on the new site. “We don’t start with the premise that this is a newspaper online,” said Tillinghast in a Mediaweek article.
Read the full story at Mediaweek.
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